We bring the proven idea, the platform and the playbook. You bring the grit. The public decides what gets built — and the studio builds it with the founder it finds. The show is just how the country watches it happen.
The wish is a customer signal — "I'd use this" — never an investment. No money changes hands on this platform.
25 episodes. Real applicants from the wall compete to run a proven venture — and the room offers a deal on camera. 100M+ blended reach, one season.
Inside the show →Applying is not a guaranteed seat. It's the first honest step. We review every application privately before anything becomes public.